About the WB D2C Group

“Customer first”: we make our customers the central focus of everything we do on our path to creating the digitized retail and media landscape of the future.


We create private label direct to consumer brands in the categories Books & Media, Home & Living, Garden & Nature, Health & Wellness, Children & Family and Sustainability & Resale.

Millions of customers value our “house of brands”:

We are a leading D2C platform with our brands Weltbild, tausendkind, Paul Valentine, Fitz & Huxley , Groundies, Vamas, Gärtner Pötschke, Orbisana, teNeues, bücher.de, Jokers, Westfalia, D2C digital, D2C ReCommerce and Avus.

Our product competence, brand structure, and marketing, in association with our own logistics facility and expertise in IT/technology, are the pillars of our success.


Our headquarters is located in Augsburg. Additionally, we have locations in six countries around the world and operate brick and mortar stores at around 60 sites in Germany, Austria, and Switzerland.

Our shareholder is the Droege Group, an independent investment and consulting firm headquartered in Düsseldorf which is one hundred percent family-owned.