The WB D2C Group consistently focuses on the needs of our customers.

In doing so, we base our work on social megatrends that shape our lives both now and in the future.


Starting from major trends like Books & Media, Home & Living, Garden & Nature, Health & Wellness, Children & Family, Sustainability & Resale and more, we develop inspiring themed worlds.

The core of our product range are our content offerings in the media area, with a focus on functioning as an advisor. Based around this core, we expand associated non-media services that enrich the lives of our customers, making them more practical and livable.

We are D2C retailers with manufacturing expertise who deliver our offers and services to customers along the shortest possible path – direct to consumer (D2C). In doing so, we strengthen our own brands. Customers can recognize our exclusive products and their added value by the characteristic tag line “Only from …”


Unsere Kunden erwartet ein kanalübergreifendes Kauferlebnis im „House of Brands“: Unter dem Dach der Marke Weltbild als Multikanal-Anbieter mit der engen Verzahnung von Onlinehandel, Social Commerce, Katalog und stationären Geschäften entwickeln wir uns zur Plattform. Dabei setzen wir auf Shop-in-Shop-Konzepte sowohl für eigene Marken wie tausendkind, Paul Valentine (Schmuck), Groundies (Barfußschuhe), Gärtner Pötschke, Orbisana, teNeues (Bildbände), bü (Online-Buchhandel) und Jokers (MA) und D2C digital, als auch für Marken von Kooperationspartnern, deren Angebote unsere Sortimente ergänzen und auf die Marke einzahlen.

Multichannel Sales

Our customers expect a consistent purchasing experience across channels from our “House of Brands”: we are developing to become a platform under the Weltbild brand umbrella, as a multichannel provider offering closely interlinked online trade, social commerce, catalog and brick and mortar locations.

In doing so, we use shop-in-shop concepts both for our own brands like tausendkind, Gärtner Pötschke, Orbisana, teNeues (illustrated books), bü (online book sales), Jokers (modern antiquarian bookshop) and D2C digital, as well as for the brands of our cooperating partners. Their products supplement our own range and benefit the brand.

Digital transformation

The WB D2C Group is expanding digital products & services: from eBooks to innovative eLearning services, to social commerce shopping experiences. Existing digital services like eReading, where Weltbild is a leading provider with tolino and over 3 million eBooks, and new services like D2C digital – digital learning solutions serve the growth markets of the future. Orbisana is being expanded into a digital health portal.

Our focus on customers is key to our success

“Customer first” – we orient our products and services around this central tenet.  Our strong focus on customers is reflected in top services and a presentation of our products in line with the needs of our target audience, based on a 360-degree market and user analysis. Communication, order processing and customer service are based on this modern data analysis. The interaction of all of these factors – convenience and service – inspires our customers and helps us tap into new customer segments.

Modern Logistics with high impact

Our in-house logistics department is the heart of shipping. We ship from Bor (CZ) and are currently expanding our logistics center in Augsburg. In the future, 70,000 pallet spaces in our high-bay warehouse and 80,000 container spaces will deliver even more impact as we continue to grow, and offer a high level of flexibility. Our goal is same day shipment and outstanding delivery quality for high customer satisfaction.

Internationalization and further growth

Build & buy with a focus on e-commerce: standardization and scalability are the foundation of our future growth, based on our expertise in sales, IT/DataTech and logistics. We are interested in both organic growth and in acquisitions.

We are working to internationalize our online mail order business models, and want to tap into new markets and target audiences. The WB D2C Group has its own branches in China, the UK, and the USA.

Sounds exciting? Join our team!